October 01, 2015

Highly Targeted Digital Ads That, Well, Just Read The Article.

Look at the ad that Google decided to interrupt my viewing experience (of the VW scandal) with:

It's a local Lexus Dealership ad featuring a used 2013 Volkswagen!!! That's exactly the car I want to buy when I'm viewing a video about how VW cheated their customers and the rest of us who have to breathe the post-processed air exhausted out of VW cars.

Remember stuff like this the next time the sales person arrives in your office, promising to use digital marketing to optimize the customer experience via the right ad to the right customer at the right time.