For those of you who were in attendance today and asked for digital copies of the presentation, here you go: Non-Traditional Online Customer Acquisition.
If you weren't in attendance, download this version instead.
Thanks to all of you who stopped by to say hello at some point over the past three days, I really enjoyed meeting so many enthusiastic direct marketers!
And for those of you who quizzed me on my position about best practices, I'm not against best practices, I'm against blind adoration of best practices without testing what is appropriate for your brand. I did enjoy the discussion!
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Upsets
On Saturday night, long after most of you went to bed, New Mexico scored what would become a game-winning touchdown with twenty-one seconds ...
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