It was fun for the first 2+ weeks. People taking over Times Square, Scots drinking Boston dry, somebody from Australia eating at a Waffle House, that kind of thing.
We're in the knockout stage now, and fans are going through the blender.
You are probably being told by somebody with a keyboard that your "brand" must capitalize on World Cup momentum.
Apparently AI thinks it is 37 degrees in Houston at the game The Lemonhead is attending.
All of the reasons the World Cup is special (and it isn't special if you are not a fan of soccer/football) work against your CFO's need to deliver a net sales increase of 5% this month AND when the World Cup is over. What does the CFO ask everybody to do next year to "comp" World Cup success?
You know you have something powerful if you can convince a family to spend $10,000 attending a World Cup match in a foreign country.
You might also have something powerful if a customer is willing to pay $49 for a widget. But it is a different kind of "special", and amazingly, it likely requires harder work to move the widget than to sell tickets to a World Cup game.
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