You are going to have to have a handful of key items that you build your customer acquisition strategy around. It's virtually non-negotiable in a world that is transitioning search from Google-centric algorithms to discovery via AI.
We briefly veer off-topic for a moment. Here is a comment from former football coach Mike Martz ... about going for it on 4th down and the relation of the tactic to "analytics" in football.
Do you think I'd align with a pure analytics view, or would I have empathy for this comment?
I have empathy for this comment.
There's a newsletter I receive from an agency. It's pure analytics wonkery. "For our clients, sales were up 2.49% on an ad expense increase of 4.11% leading to a ROAS of 2.88, proving that Facebook is struggling to deliver new customers."
Anytime you make decisions based on somebody else's success or failure, you are sub-optimizing the very decision you seek to optimize. If somebody told you that diners enjoyed eating meatballs just 41% of the time, would that dissuade you from making meatballs? Or would diners enjoy your meatballs 89% of the time?
Business should be FUN ... and you have the knowledge to make your own decisions independent of data. You know what works for your industry, you know what works for your own customers (often the tactics are different), and you make decisions independent of the industry narrative. That's the best use of analytics.
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