Here's year-over-year differences in new customers by tier. What do you observe?
S / A / B / C tiers are just plain losing new customers year-over-year.
D-Tier has mixed results.
F-Tier is growing by leaps and bounds.
This is a marketing team that is cheating. They're generating new customers so their reporting dashboards look good ... but the customers they're acquiring are AWFUL ... 8% annual rebuy rates. Here are annual rebuy rates by Tier.
- S-Tier = 36%
- A-Tier = 27%
- B-Tier = 23%
- C-Tier = 20%
- D-Tier = 16%
- F-Tier = 8%
Are you doing this?
Would you know if you are doing this?
It seems like you should know if you are doing this, right?
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