It's Easy To Acquire Customers at Christmas

Sure it is!

Have you asked yourself if it's a good to do the easy thing?

Companies that have a customer acquisition problem do easy things ... they go fishing when the fish are biting. The company we're studying here in August (actual data) did the easy thing. They acquired a bunch of garbage in December.

Fewer S-Tier customers ... Fewer A-Tier customers ... Fewer B-Tier customers ... Fewer C-Tier customers ... fewer D-Tier customers.

24% more F-Tier customers.

This brand did the easy thing ... acquiring low-value customers who aren't likely to buy again. They'll prove to Management they "met their goal" for new customers. Gotta love KPIs and Dashboards ... they're designed to lie, aren't they?

Do the hard work the rest of the year so you don't have to acquire lousy customers in December.