When You Run Out Of Lists And Clicks ...

There's two trends happening ... have been happening for quite some time:

• Old-School brands lamenting that "lists don't work" or that "lists aren't available anymore".
• Ecommerce brands lamenting that "clicks don't work like they used to" ... via Facebook or Google.
  

I've yet to find one of either brand making these statements who have a strong community presence.

Here's an example from drop.com:

I can't express more clearly how much people dislike hearing about communities ... maybe 2 in 3 that I speak with or email with just get grumpy about the topic.

I can't fix the list issue ... those days are over.

I can't fix the click issue ... that entire world/ecosystem is changing.

I can recommend partnering with your own customers and your own visitors.