Raising Cane's

Have you ever eaten there?

Unless you are trying to feed 1,243 people, they realistically have five (5) items on the menu. Five.

Now, did I enjoy eating this styrofoam-infused pile of mediocrity? Not really. But somebody enjoys eating it. According to Google, an average Raising Cane's franchise might pull in $4,000,000 to $6,000,000 a year.

Meanwhile, a Burger King franchise might pull in $1,500,000 a year.

Burger King has nine burgers you can order, not counting chicken / fish / salads & veggies / breakfasts / sides / dessert ... and other choices. A much broader assortment, one that doesn't sell anything compared to Raising Cane's.

Why am I sharing this information?

Some of you are going to have problems sourcing products this fall, and the stuff you do have could potentially cost more. Your Government caused this problem, not you. Regardless, it's your job to overcome challenges. The challenge should not stop you, the brilliant marketer, from selling the heck out of what you DO have available. If Raising Cane's can outsell Burger King three-to-one with only five flippin' items on the menu, there's hope for you. A LOT of hope!

It's time to laser-focus your customers on the stuff you sell that matters. Sure, you used to have 800 styles / 5,000 skus available to the customer ... you might only have 350 styles and 2,200 skus available come November. The customer doesn't know what struggles you are having, the customer wants to know your point of view on what you have available.

Take full advantage of what you have available. You are a Marketer. Start marketing to the customer.