And here you are trying to conceive magical Cyber Monday discounts (see text above underlined area in orange).
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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A CEO Who's Customer Retention Heart Had Hardened
Back in the days when somebody paid to put you on an airplane (i.e. pre-video-conference days), I was asked by a CEO to visit his company to...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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Here's a recent email campaign from Macy's. The $24.99 UGG Throw. That's the place where MRV matters. Items featured in email ca...

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