March 21, 2024

Are You Proud Of What You Sell?

Drop.com just plain tells you how many pair of HD6XX cans they've sold. They know this is possibly the most popular audiophile headphone ever sold, and has been for twenty years. It's no secret. So why keep the number of units sold secret?


I mean, if 188,600 sell through drop.com, how many sell through Amazon and Crutchfield.

If you have a popular item and you're trying to close the deal, tell the darn customer that the item is embraced by your community. Signal to your customer that the customer has to own that item, ok?



No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

January

January can be a "blah" month from a marketing standpoint. The thrill of achieving an order at 60% off is replaced by the tepid re...