What They Say ... What You Need

They say stuff like this:

And yet, your top three emails to me are about the following topics.

1. Merchandise - is there a merchandise problem?
2. New Customers - there IS a new customer problem.
3. Shutting Down a Catalog Division (because the paper/print/postage folks are running some of you out of business).

We go through waves ... when what you read aligns well with what you need ... and in 2024, where what you read is fundamentally disconnected from your actual problems.

Focus on your actual problems.