February 21, 2024

MRV (Merchandise Residual Value): A Jewelry Example

Yesterday I showed you how Home merchandise negatively impacted how the customer behaved in the future.

Here's Jewelry for the same brand. Tell me what you observe:

Jewelry is generally purchased by customers in the middle of the life stage of the customer. Notice that 35 winners negatively impact customer spend in the future, while 64 winners positively impact customer spend in the future.

For this brand, Jewelry is a positive (on average) on future customer spend.

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