Sometimes you solve a really unique problem, one that shows information contrary to the common belief structure of an industry. That happened here in the past month.
Make sure you analyze the items you sell via various channels. Sometimes it's the items that cause odd interactions with your customers, not the marketing channels that cause odd interactions.
Yes, I'll share more over the next few weeks. Those of you paying for a Merchandise Forensics project will get the benefit of what has been learned.