January 08, 2024

Oh ...

This happens (and it happens everywhere).

One of the hardest things in business is creating a value proposition that causes a customer to purchase something and pay as much as a brand wants the customer to pay.

Once the brand breaks that promise ... allowing the customer to pay what the customer wants to pay, well, it's an uphill battle.

And every November, December, and January ... we make that hill just a bit taller.

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