When I first started consulting, my clients averaged an approximate 35% annual repurchase rate.
Today, the average annual repurchase rate is about 30%.
This means an average client possesses a customer base where 30 of last year's 100 purchasers buy again this year ... if they repurchase, they buy 1.939 times this year spending $121.21 per order for a net value of $70.49 (0.30 * 1.939 * 121.21).
This is, pretty much, the average e-commerce business in 2023.
If 30 out of 100 of last year's buyers purchase again, you quickly come to the conclusion that Customer Acquisition is the focus of FORECASTING SEASON.
Right?
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