One of the mysteries of FORECASTING SEASON is understanding the impact of price increases on repurchase rates, orders per buyer, and items per order.
It's common to see the following (your mileage will vary greatly ... averaged, you get the outcome below).
- Rebuy Rates Decrease by 5%.
- Orders per Buyer are Not Significantly Impacted.
- Items per Order Decrease by 5%.
- Price per Item Purchased Increases by 10%.
- New/Reactivated Buyers Decrease by 5%.