Some of the most enjoyable work I perform surrounds the life stage the customer is in.
In the bar chart below, we evaluate customers after a 1st / 2nd / 3rd / ... / 51st+ order. Within that order within the life stage, the chart evaluates the percentage of the amount spent that was on items selling below their historical average price point.
For this brand, what does the data suggest?
It suggests that the brand discounts heavily to best customers. Less than 25% of sales from first-time buyers is discounted ... after ten purchases, more than 40% of sales are discounted.
Every company has a personality - what the company believes in is revealed through the data sent to me. This company cares about loyal buyers.