Via Twitter user @popwreckoning, we are introduced to the concept of "Chicken Efficiency". This is one of the best stories I've read all year. Read the text in the image below to the end.
You'll hear about the amazing Cyber Monday that "brands" had all day today. Realize that research professionals, vendors, trade journalists, and pundits are measuring Chicken Efficiency.
You, however, are measuring profitability. Which is why you do not care about Cyber Monday.