It should not surprise you in the least bit that I'm in charge of Player Development in my local Pickleball Club, now should it?
We have a program in place to teach players serves, returns of serve, ground strokes, dinking, drop shots, lobs, and overheads. The coursework is similar, but is modified for players who are at a 2.5 level vs. players who are 3.5 or above.
The goal, of course, is to accelerate the development of players. If we can accelerate the development of players, then we have more good players and more good competition and happier club members. Everybody wins!
The concept of Player Development directly ties to two issues that we talk about.
- Customer Development.
- Merchandise Development.