May 17, 2022

Different Winners

Another challenge some of you are communicating to me is the "different winners" conundrum.

In other words, the type of items that became winners in 2019 changed (for obvious reasons) in 2020.

As inflation hit, some of the items that used to sell well stopped selling as well ... because they became too expensive. So here we are in 2022 and there are now "different winners" populating your business.

Pay attention to "different winners" ... if the items that are now selling best lead to lower repurchase rates, well, you have one additional challenge to consider. But again, you'd prefer that I warn you about this sooner than later, correct?

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