Here's our Category Margin Summary for Outerwear.
The category is dying, isn't it?
There's a secret to the poor performance ... look at sales of existing items by year.
- $4.2 million three years ago.
- $3.4 million two years ago.
- $1.4 million one year ago.
- $1.8 million last year.
- 51.2% three years ago.
- 51.0% two years ago.
- 45.2% one year ago.
- 36.6% last year.