Breaking Down Profit - The Category Margin Summary

Here's a four year Category Margin Summary for Outerwear. This is a new table you have yet to view.

How is Outerwear performing? Not so good.

Sales dropped from $12.2 million two years ago to $9.5 million today.

Look at items selling At/Above their historical price vs. Below their historical price. Look at sales of new items vs. sales of existing items.

There is something that REALLY stands out here ... it's the secret behind this category. Take a look at the table, and I'll share the secret tomorrow.