Speaking of Pickleball, I'm standing outside of Court 3 and a fellow player is asking about my business. I describe the type of projects I'm working on late in 2021 (Hillstrom's Newbies).
This is the moment when the player asks a question I hear all of the time.
- "Surely you believe that the smartest play is to focus on Customer Loyalty. Given the choice between getting more profit from your most loyal buyers and spending money finding a new customer, you must focus on Loyalty. Right?"