Kevin Hillstrom: MineThatData: I Didn't Get This Message From Amazon

October 31, 2021

I Didn't Get This Message From Amazon

I wrote books that were self-published on both Amazon and Barnes & Noble.

Barnes & Noble sent me this message.

Did I get a comparable message from Amazon?

Nope. They've got enough paper for me.

Next time your paper rep talks about "unprecedented times", ask your paper rep why Amazon gets paper for catalogs and gets paper for books but "legacy brands" like Barnes & Noble (and you) are facing "unprecedented times"?

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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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October 31, 2021

I Didn't Get This Message From Amazon

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Handing Off The Baton