September 16, 2021

We're Just Going To Lie A Little Bit In Our Email Marketing, Ok?

On 9/9 this "omnichannel brand" sent out an email campaign saying "Today Only, 30% Off".

On 9/10, the same "omnichannel brand" sent out an email campaign saying "Today, 40% Off".

I guess technically the 30% offer was only for September 9.

But if you spend $200 on 9/9 you actually paid $140 ... spend $200 on 9/10 and you actually paid $120. The "omnichannel brand" cared so much about you that they were willing to charge you $20 more.

This is yet another example of a lack of love in commerce. Maybe the two are mutually exclusive, but they don't have to be mutually exclusive.

This also means that you, the reader, have an opportunity to fill that void of loveless commerce with love. Why not do just that?

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