September 12, 2021

Black Friday - Cyber Monday Offer Structure & Lessons

Prove me right that this will be the most clicked on link I offer this year, and this post will be the most read post I write this year.  This article outlines direct-to-consumer offer tactics (for Black Friday - Cyber Monday) from a veritable plethora of trendy brands. Click through the link, read it, and then get busy.


P.S.:  Two things happens when I do this.

  1. The content is incredibly popular.
  2. I get reader feedback that "these ideas won't work because our brand is unique and special."
But it doesn't hurt to read through the document and think about what the authors are suggesting, correct?


P.P.S.:  I have no connection whatsoever to those who produced the content in the link. I just know a significant fraction of readers love this stuff.

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