Well That's A Nice Perk

This was in last week's Hello Fresh shipment.

Let me get this straight.

1. I just paid $65 for my box.
2. Hello Fresh wants me to do the marketing for them and make sure a friend pays $0 for their next box.
3. The cost of my next box is, of course, $65.

If your goal is to grow your Customer Acquisition counts, this might appear to be a reasonable strategy - a nice perk for "somebody".

How does this "Develop" the Customer who keeps paying full price AND keeps having to do your marketing for you?

Discuss.