I thought you might like to read this ... lifetime value is very important (as you already know). Click here to read more about Lyft uses LTV.
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Oh Come On Email Marketers!!!
It's price point band by high-level channel. And once again, there's a consistent theme that runs through my projects. Look a...
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Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
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Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
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So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...
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