I thought you might like to read this ... lifetime value is very important (as you already know). Click here to read more about Lyft uses LTV.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Comparing Two Companies
Here's the Average Monthly Grid for Brand "A" (this brand has an approximate 30% annual rebuy rate). And here is the Average M...


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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...

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