For the overflow crowd who attended yesterday's session about catalog marketing in 2025 (and for those of you who missed it) you can download my slides (click here).
Visit Catalog University for more information (click here).
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Predicting Unknown Values
Here's some data from a business that routinely tests different percentage off ideas to various customer segments. Your job is "fil...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a... -
Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
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