For the overflow crowd who attended yesterday's session about catalog marketing in 2025 (and for those of you who missed it) you can download my slides (click here).
Visit Catalog University for more information (click here).
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Oh Come On Email Marketers!!!
It's price point band by high-level channel. And once again, there's a consistent theme that runs through my projects. Look a...
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Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
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Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
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So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...
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