For the overflow crowd who attended yesterday's session about catalog marketing in 2025 (and for those of you who missed it) you can download my slides (click here).
Visit Catalog University for more information (click here).
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Retaining Really Good Customers
Let's look at a problem for catalog advocates. Matchbacks will give you a misleading outcome. You need mail/holdout tests and you need f...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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