For the overflow crowd who attended yesterday's session about catalog marketing in 2025 (and for those of you who missed it) you can download my slides (click here).
Visit Catalog University for more information (click here).
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The Problem With Retail
We've got three types of traffic in retail. EARNED: This is traffic we earn, via customer loyalty or word-of-mouth or free uses of ...
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So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot... -
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
This is the fourteenth summer writing this blog ... let that fact sink in for a moment. As I've done in past years, expect a cadenc...
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