March 27, 2019

How About This Situation?

You are the New Marketing Leader. You analyze comp segment productivity across your merchandise categories. Merchandise Productivity is absolutely AWFUL. In fact, you can pinpoint the moment (September 2017) when the wheels came off the bus. Your Chief Merchant was hired in February 2017, and September 2017 represented her first opportunity to "impact the brand". And impact it she did!

So you sit down with your Chief Merchant, and you share your data. She tells you to get the heck out of her office and go find new customers who love her "trend right" assortment.

Describe for our audience how you, the New Marketing Leader, will deal with this situation ...

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