You, the New Marketing Leader, run your five-year forecast simulations, and you realize that you need a 30% increase in new customers in order to meet the sales goals your Board requires of you. This will require a 60% increase in your customer acquisition budget.
You sit down with your CFO and explain what must happen. Your CFO tells you, in no uncertain terms, that you won't get one extra penny from her, period. It's your job to figure out how to make due with what you have.
Describe how you would deal with this situation ...
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