Sometimes theories just stop you in your tracks.
This article (click here) is one of those instances. Read it all the way to the end. Tell me what you think about the theory (kevinh@minethatdata.com).
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Here's one that comes up all the time. A brand has a category with an average price point of $30 and an average cost of goods sold of $1...
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