Sometimes theories just stop you in your tracks.
This article (click here) is one of those instances. Read it all the way to the end. Tell me what you think about the theory (kevinh@minethatdata.com).
The Pan Am Experience
Here are two posts that (if you are a true marketer with a passion for product) you should read. The Pan Am Experience . Take The Pan A...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot... -
We spent the past two weeks talking about the events and influences that shaped what I call "The Great Eight". My Influence...
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