Sometimes theories just stop you in your tracks.
This article (click here) is one of those instances. Read it all the way to the end. Tell me what you think about the theory (kevinh@minethatdata.com).
Pay 'em!!!
Two weeks ago I shared this image, created via one of my "bifurcation" projects. The image was part of a series outlining h...
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Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
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Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
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So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...
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