Sometimes theories just stop you in your tracks.
This article (click here) is one of those instances. Read it all the way to the end. Tell me what you think about the theory (kevinh@minethatdata.com).
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Alright peeps, send me an email and tell me which vertical does the best job of marketing, causing you to spend more than you'd normally...
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