Sometimes theories just stop you in your tracks.
This article (click here) is one of those instances. Read it all the way to the end. Tell me what you think about the theory (kevinh@minethatdata.com).
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Why don't you put together the two themes I've discussed most often this year for a September - October test? What stops you from do...
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