Sometimes theories just stop you in your tracks.
This article (click here) is one of those instances. Read it all the way to the end. Tell me what you think about the theory (kevinh@minethatdata.com).
Gifts
Certain items are sold with the purpose of being offered as gifts. In your database, you can easily discern this fact by looking at the win...
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Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
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Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
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Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a...
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