Sometimes theories just stop you in your tracks.
This article (click here) is one of those instances. Read it all the way to the end. Tell me what you think about the theory (kevinh@minethatdata.com).
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Part of the system I advocate is a process that leads to Merchant Accountability. This can happen in many different ways. At Nordstrom, Blak...
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