Sometimes theories just stop you in your tracks.
This article (click here) is one of those instances. Read it all the way to the end. Tell me what you think about the theory (kevinh@minethatdata.com).
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
January can be a "blah" month from a marketing standpoint. The thrill of achieving an order at 60% off is replaced by the tepid re...
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