Waffle House

When a hurricane hits, you can bet on two things.

(1) Waffle House will be open if they can be open (click here).

(2) Waffle House earns a ton of free advertising because they are open if they can be open.

Now yes, there's a safety issue and somebody somebody will get hurt and there will be a liability issue.

Assuming that never happens, Waffle House has a low-cost / no-cost customer acquisition program that never fails to get attention during trying times.

Yes, there is a parallel for your business. There is something you can do as well, something that gets you free attention. If you don't have anything that comes to mind, you aren't trying hard enough.

We're missing two key components in the "strategies" we employ.

• Not enough Awareness (Waffle House is brilliant at generating awareness).
• Not enough New Customers.

Why not get started with an Awareness program? Do something!!!