August 29, 2018

Love Vendor-Centric Marketing Management Systems?

If you are tired of Principles and employ a Vendor-Centric Marketing Management System, then give this article about Best E-Commerce Design a read (click here).

You can be successful running a vendor-centric Marketing Management System. Companies do it all the time. The challenge you have to overcome is simple ... sameness. If everybody is employing similar tactics, then the value of the tactics degrade. You need merchandise productivity that is far stronger than the average brand, and that's really hard to achieve.

But it can be done.

Omnichannel Customers Are The Best Customers

Omnichannel customers may well be the best customers. But that doesn't mean that the omnichannel thesis caused customers to become be...