September 03, 2018

Show Me The Tactics!!

I've spend a month sharing my Marketing Management System with you.

There's common feedback when you do this stuff.
  • That won't work at my company.
  • What you are discussing is too theoretical.
  • Show me a tactic that will work at my company.
Starting tomorrow, I'll discuss some tactics, ok? It'll be related to this Principle.



Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...