June 04, 2018

Gliebers Dresses Won-Lost Record

Gliebers Dresses performance is consistent with many catalog brands analyzed in the past three years.

The Management Team will tell you that 2017 was a "pretty good year".

What does the "data" tell us?
  • 2017 = 7-9.
  • 2016 = 4-12.
  • 2015 = 6-10.
  • 2014 = 5-11.
2017 was so good that the team posted a losing record ... four bad years in a row that (in sports) would get a lot of people fired.

We're lacking "perspective".

In two days, I'll show you what "perspective" looks like.

Email Marketing and Discounts

It comes up over and over again. The email marketing team wants to maximize open rates (not profit, mind you, open rates). How does one...