June 04, 2018

Gliebers Dresses Won-Lost Record

Gliebers Dresses performance is consistent with many catalog brands analyzed in the past three years.

The Management Team will tell you that 2017 was a "pretty good year".

What does the "data" tell us?
  • 2017 = 7-9.
  • 2016 = 4-12.
  • 2015 = 6-10.
  • 2014 = 5-11.
2017 was so good that the team posted a losing record ... four bad years in a row that (in sports) would get a lot of people fired.

We're lacking "perspective".

In two days, I'll show you what "perspective" looks like.

Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...