May 03, 2018

Goat Yoga


Read the thing from top-to-bottom. Lots of hustle, trial, and error. But in particular, lots of hustle.

This is different than what a generation of digital expertise teaches us. We're taught to push buttons ... spend money on Google/Facebook, partner or not with Amazon.

Consider what your version of Goat Yoga is. That becomes your awareness program. Your awareness program boosts all of the money you spend on Google/Facebook.


The Math Behind Bifurcated Customers Who Have "Moved On" From Catalogs

Yesterday we talked about a classic, outstanding catalog customer ... and how that customer needed MORE mailings on an annual basis. ...