March 11, 2018

Even Traditional Catalog Brands Have Awareness Programs

Take a look.


Awareness Programs lead to low-cost / no-cost customer acquisition. 


Now, a one-off isn't going to make a difference. But a consistent / repeated / unending Awareness Program makes sense ... more than ever in 2018.

A CMO In Over His Head

Buy the Kindle version for just $0.99 !! I worked with a new Chief Marketing Officer. This poor dude was in OVER HIS HEAD! He had...