Take a look.
Awareness Programs lead to low-cost / no-cost customer acquisition.
Now, a one-off isn't going to make a difference. But a consistent / repeated / unending Awareness Program makes sense ... more than ever in 2018.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Below you'll find a hypothesis I'm working on ... one with a category I call "Customer Media Marketing". COVID changed mar...
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