March 11, 2018

Even Traditional Catalog Brands Have Awareness Programs

Take a look.


Awareness Programs lead to low-cost / no-cost customer acquisition. 


Now, a one-off isn't going to make a difference. But a consistent / repeated / unending Awareness Program makes sense ... more than ever in 2018.

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It's Your Fault, Part 2

A few days ago I told you a story from my time at Eddie Bauer. As the new Circulation Director, it didn't take long for the problems ...