March 11, 2018

Even Traditional Catalog Brands Have Awareness Programs

Take a look.


Awareness Programs lead to low-cost / no-cost customer acquisition. 


Now, a one-off isn't going to make a difference. But a consistent / repeated / unending Awareness Program makes sense ... more than ever in 2018.

Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...