March 11, 2018

Even Traditional Catalog Brands Have Awareness Programs

Take a look.


Awareness Programs lead to low-cost / no-cost customer acquisition. 


Now, a one-off isn't going to make a difference. But a consistent / repeated / unending Awareness Program makes sense ... more than ever in 2018.
-

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)

A Nice Reactivation Bump in CLV / LTV

Here's a common situation that supports reactivation efforts. When you acquire a new customer, you might have the following metrics over...

  • The MineThatData E-Mail Analytics And Data Mining Challenge
    It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
  • A Pricing Cycle
    Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
  • Welcome Program
    I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...