Take a look.
Awareness Programs lead to low-cost / no-cost customer acquisition.
Now, a one-off isn't going to make a difference. But a consistent / repeated / unending Awareness Program makes sense ... more than ever in 2018.
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It's Your Fault, Part 2
A few days ago I told you a story from my time at Eddie Bauer. As the new Circulation Director, it didn't take long for the problems ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
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