Take a look.
Awareness Programs lead to low-cost / no-cost customer acquisition.
Now, a one-off isn't going to make a difference. But a consistent / repeated / unending Awareness Program makes sense ... more than ever in 2018.
Subscribe to:
Post Comments (Atom)
Case Study: All Paths Lead to Apparel Tops
Yesterday I talked about Entertainment customers shifting dollars over time to Apparel Tops. By the time the customer orders for the third t...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.