March 11, 2018

Even Traditional Catalog Brands Have Awareness Programs

Take a look.


Awareness Programs lead to low-cost / no-cost customer acquisition. 


Now, a one-off isn't going to make a difference. But a consistent / repeated / unending Awareness Program makes sense ... more than ever in 2018.

Channels Influence What Sells

I know, I know, you are supposed to offer the same merchandise in every channel and create a frictionless omnichannel customer experience ....