Take a look.
Awareness Programs lead to low-cost / no-cost customer acquisition.
Now, a one-off isn't going to make a difference. But a consistent / repeated / unending Awareness Program makes sense ... more than ever in 2018.
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The World Cup
It was fun for the first 2+ weeks. People taking over Times Square, Scots drinking Boston dry, somebody from Australia eating at a Waffle Ho...
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