March 08, 2018

Get Your CFO Involved Early

When setting up a credible lifetime value program, you get your CFO on your side from day one, #amirite? Otherwise, you get this:



The best performing companies I work with do an excellent job of fostering a CFO / Marketing partnership. The CFO authors the marketing budget, and the CFO knows exactly how much short-term expense, long-term sales, and downstream profit can be expected. If things go sideways by 20%, the CFO knows what the consequences are and knows what the contingency plan is.

Get your CFO involved early in your lifetime value work, ok?

A CMO In Over His Head

Buy the Kindle version for just $0.99 !! I worked with a new Chief Marketing Officer. This poor dude was in OVER HIS HEAD! He had...