We'll keep things lite over the next eleven days ... diving into 2018 soon, ok?
Merry Christmas!!
It Won't Impact Me
It depends. One professional emailed me to suggest his company is using AI to generate 9% increases in reactivation rates. Another professio...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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