December 10, 2017

Entertainment

As you know, conferences have gone in two wholly different directions.

There's the entertainment route - designed to appeal to thousands by watering down the content a bit.



Then there's the small / niche / information structure, with highly targeted information designed to appeal to a very small audience.


This is an industry that picked a path ... entertainment tailored to Middle Managers and Directors ... or niche-specific topics for a small audience.

2018 is a year of choice. We're all going to have to make a choice. Who do we want to be when we grow up?


Speaking of Omnichannel Theory

Have you ever purchased something from Apple? Apple are Visual Merchandising experts. You might buy a lightning cable and you instead...