November 20, 2017

Speaking of Customer Acquisition Programs

Half of you will find this frustrating, half will find it exciting ... but put your feelings aside and think about what you could do (in alignment with your "brand" of course) to gain attention, ok? 'Cause that's the point of this post. We need to find clever ways to find new customers ... we're not going to survive by constantly flooding Google and Facebook and a handful of other sources with cash.

So let's get clever, ok?

P.S.:  Petco worked with Instacart in 2015 to deliver pet food in less than an hour and teamed up with DoorDash to provide delivery straight from (click here).

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...