Kevin Hillstrom: MineThatData: Blue Apron Partnership

November 19, 2017

A reader forwarded this email from Blue Apron ... they're partnering with the Williams Sonoma family of brands.

Speaking of Williams Sonoma, they're buying an Augmented Reality company, spending $112,000,000 in the process (click here).

It's time to pick quality partners, isn't it?

Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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Kevin Hillstrom: MineThatData

November 19, 2017

Blue Apron Partnership

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