February 08, 2017

Podcast Week: Mystery Show

The fourth podcast in our series is Mystery Show ... a "one-season-and-done" masterpiece where host Starlee Kine solves obtuse mysteries (click here). If you only have time to listen to one episode ... listen to the second episode where a little-known author notices that a major star is carrying a copy of her book ... just a fantastic episode (click here)!!!

What does this have to do with low cost / no cost customer acquisition programs fueled by having a unique point of view?

Let's pretend you are Petals (click here). Could you not create a series where the marketer solves mysteries regarding people carrying plants / flowers / arrangements? Why is the guy on Wall St. carrying a Silk Hydrangea Centerpiece (click here)? Build a whole episode around the back story surrounding this man. Then if you have to offer a discount/promotion, offer it on the item in the story. Petals already has a much-neglected blog (click here) - use the blog to promote the story series paired with discounts for the items in each story.

I know, I know, there's a thousand reasons why you shouldn't do this. But creating a unique point of view that results in low cost / no cost new customers is a reason why you should do this, right?

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

It's Time! The February Run of the MineThatData Elite Program

Four months go by quickly, doesn't it? In this run of the MineThatData Elite Program, we'll cover the usual metrics that evaluate th...