June 16, 2016

Ralph Lauren - And 5 Tips For Success

A great example of Merchandise Forensics in the real world at Ralph Lauren ... click here.

I'm doing a test today ... I never succumb to the noxious pap known as "subject lines". But I'll do this test today, because I want to see how you, the studio audience, respond ... do you increase opens and clicks? Because if you do, well, that's something to think about, don't you think?

Ok, here are the FIVE TIPS FOR SUCCESS, stuff that works across my client base.
  • Have a Marketing Point of View.
  • Proper Demographic Alignment.
  • Increase Merchandise Productivity.
  • Have a Robust and Diverse Customer Acquisition Program.
  • Thoroughly Understand Your Brand Ecosystem.

Omnichannel Customers Are The Best Customers

Omnichannel customers may well be the best customers. But that doesn't mean that the omnichannel thesis caused customers to become be...