June 17, 2016

And The Results Of The Test Are ...

Like a bald eagle, one can see the results from a mile away!

I performed an experiment on Friday ... the blog post, titled "Ralph Lauren - And Five Tips For Success" is, according to my email service provider, the most clicked-through and most "engaging" article of the month ... and it has only been active for a couple of days whereas other articles have had more than two weeks to percolate.

The plus-side of the experiment is that an audience can be motivated to act.

The minus-side of the experiment is that an audience can be easily motivated to act on the least important and unactionable content imaginable.

If this happens to you - a smart audience - imagine what happens on a daily basis ... even in your business?

In other words, when you seek to optimize / maximize, say, email productivity, are you doing what is best for your business, or are you following the lowest-common-denominator (#discounts #promotions #engagement) so that your metrics look good?

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Make Sure You Measure It

You measure the future value of Black Friday and Cyber Monday customers, right? Right? As long as you are going to burn all of these discoun...