Last time, we learned the real reason this business is tanking ... new item problems.
Here's the comp segment analysis for Tops:
And for Bottoms:
There are subtle differences, but let's be honest - the end result, on an annual basis, is the same. Both divisions were up 3% in 2013, the two divisions were down 9% and 8% in 2014.
The problem isn't Tops, and the problem isn't Bottoms.
The problem is new items within Tops, and new items within Bottoms.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
January 19, 2015
Hippoman's Big And Tall: Tops And Bottoms Do Not Reveal Differences
Subscribe to: Post Comments (Atom)
Catalog QuickScores and Gift Buyers
One of the challenges faced by Catalog Brands is dealing with a Gift Buyer. A Category Development project shows that these customers are un...
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
As is my tradition, I'm going to take a long weekend. No posts until early next week. I've been doing this for almost twenty years, ...
Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
Post a Comment
Note: Only a member of this blog may post a comment.