Last time, we learned the real reason this business is tanking ... new item problems.
Here's the comp segment analysis for Tops:
And for Bottoms:
There are subtle differences, but let's be honest - the end result, on an annual basis, is the same. Both divisions were up 3% in 2013, the two divisions were down 9% and 8% in 2014.
The problem isn't Tops, and the problem isn't Bottoms.
The problem is new items within Tops, and new items within Bottoms.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
Do Better Customers Behave Similarly?
Yes! Which means better customers also deserve Action Streams that are uniquely tailored to them. Here's an example of customers with tw...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.