Last time, we learned the real reason this business is tanking ... new item problems.
Here's the comp segment analysis for Tops:
And for Bottoms:
There are subtle differences, but let's be honest - the end result, on an annual basis, is the same. Both divisions were up 3% in 2013, the two divisions were down 9% and 8% in 2014.
The problem isn't Tops, and the problem isn't Bottoms.
The problem is new items within Tops, and new items within Bottoms.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
The Case
Here's the case for both Customer Acquisition and Action Streams. Prices Prices are likely to increase in the next year, due to cost of ...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
Ok, we all know that as we spend more we get more customers, but at an ever-diminishing rate of return. The diminishing rate of return is wh...
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.