January 19, 2015

Hippoman's Big And Tall: Tops And Bottoms Do Not Reveal Differences

Last time, we learned the real reason this business is tanking ... new item problems.

Here's the comp segment analysis for Tops:



And for Bottoms:



There are subtle differences, but let's be honest - the end result, on an annual basis, is the same. Both divisions were up 3% in 2013, the two divisions were down 9% and 8% in 2014.

The problem isn't Tops, and the problem isn't Bottoms.

The problem is new items within Tops, and new items within Bottoms.

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...