January 19, 2015

Hippoman's Big And Tall: Tops And Bottoms Do Not Reveal Differences

Last time, we learned the real reason this business is tanking ... new item problems.

Here's the comp segment analysis for Tops:



And for Bottoms:



There are subtle differences, but let's be honest - the end result, on an annual basis, is the same. Both divisions were up 3% in 2013, the two divisions were down 9% and 8% in 2014.

The problem isn't Tops, and the problem isn't Bottoms.

The problem is new items within Tops, and new items within Bottoms.

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