Happy Socks

Have you been to Happy Socks (click here)?

This is what was featured on the home page as of 8:20pm PDT tonight (3/26).

What does the heading say?

NEW ARRIVALS!!

One of the most common outcomes of a Merchandise Forensics project is the need for a business to give as much real estate to new items as possible. How else can new items become best selling items?

That's where I hear every possible reason why you can't feature new, risky items on the home page.

And yet, folks feature new items ... on the home page.

Discuss.