March 26, 2014

Happy Socks

Have you been to Happy Socks (click here)?

 This is what was featured on the home page as of 8:20pm PDT tonight (3/26).

 What does the heading say?

 NEW ARRIVALS!!

 One of the most common outcomes of a Merchandise Forensics project is the need for a business to give as much real estate to new items as possible. How else can new items become best selling items?

 That's where I hear every possible reason why you can't feature new, risky items on the home page.

 And yet, folks feature new items ... on the home page.

 Discuss.
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