Have you been to Happy Socks (click here)?
This is what was featured on the home page as of 8:20pm PDT tonight (3/26).
What does the heading say?
One of the most common outcomes of a Merchandise Forensics project is the need for a business to give as much real estate to new items as possible. How else can new items become best selling items?
That's where I hear every possible reason why you can't feature new, risky items on the home page.
And yet, folks feature new items ... on the home page.
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...