March 26, 2014

Happy Socks

Have you been to Happy Socks (click here)?

This is what was featured on the home page as of 8:20pm PDT tonight (3/26).

What does the heading say?

NEW ARRIVALS!!

One of the most common outcomes of a Merchandise Forensics project is the need for a business to give as much real estate to new items as possible. How else can new items become best selling items?

That's where I hear every possible reason why you can't feature new, risky items on the home page.

And yet, folks feature new items ... on the home page.

Discuss.

Using Discounts To Influence Customer Behavior

The biggest marketing challenge I get to see is this ... Merchandise Productivity isn't acceptable. Marketing is blamed for the ...