Kevin Hillstrom: MineThatData: An Omnichannel Retail White Paper

March 26, 2014

An Omnichannel Retail White Paper

Here's an interesting way to spend ten minutes this morning ... click here to download a paper called "Customer Desires vs. Retailer Capabilties: Minding The Omnichannel Commerce Gap".

As it says on the cover page ... this is a "Forrester Consulting Thought Leadership Paper Commissioned by Accenture and hybris, an SAP Company".

In the comments section, please leave your thoughts about the paper. What do you like about it, where do you have a difference of opinion? From a retail standpoint, is this the direction that you think retail needs to take, and if not, what direction do you recommend?

Discuss.

1 comment:

Bill LaPierre4:58 AM
One of the questions asked of the sample of 256 C-suite retail executives was "To serve today’s customers, we have to improve our omni-channel capabilities", but only 42% agreed with this. Surely the other 58% must be wrong. Or those 58% are Omnichannel deniers.
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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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March 26, 2014

An Omnichannel Retail White Paper

1 comment:

Well, You Got Me Fired