Kevin Hillstrom: MineThatData: An Omnichannel Retail White Paper

March 26, 2014

An Omnichannel Retail White Paper

Here's an interesting way to spend ten minutes this morning ... click here to download a paper called "Customer Desires vs. Retailer Capabilties: Minding The Omnichannel Commerce Gap".

As it says on the cover page ... this is a "Forrester Consulting Thought Leadership Paper Commissioned by Accenture and hybris, an SAP Company".

In the comments section, please leave your thoughts about the paper. What do you like about it, where do you have a difference of opinion? From a retail standpoint, is this the direction that you think retail needs to take, and if not, what direction do you recommend?

Discuss.

1 comment:

Bill LaPierre4:58 AM
One of the questions asked of the sample of 256 C-suite retail executives was "To serve today’s customers, we have to improve our omni-channel capabilities", but only 42% agreed with this. Surely the other 58% must be wrong. Or those 58% are Omnichannel deniers.
ReplyDelete
Replies

Add comment

Note: Only a member of this blog may post a comment.

Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

How Is Your Information Used?

When you subscribe to this blog, your information and email address will never be bought/sold. Ever. You are simply subscribing to the newsletter. You are welcome to unsubscribe at any time, no worries.

Cookies are used to measure website usage via Google Analytics and StatCounter.

FAQ For Vendors / Content Providers

1 - I do not accept advertising on this blog.

2 - I do not accept unsolicited content, including interviews, press releases, podcasts, discussions, posts, or other associated content promoting your products, services, or events. This blog is designed to promote my products, services, and content.

3 - As a continuation of (2), I do not accept guest blog posts, regardless of your situation. And I will not link to your blog post or white paper.

4 - I do not exchange links. In fact, I no longer publish reciprocal links to other websites.

March 26, 2014

An Omnichannel Retail White Paper

1 comment:

Middle of the Funnel