If you want to see me speak about the value of social media communities (the title of the session is "A Cold Hard Dose Of Reality), click here for more details.
I will have some time available to meet with you about your projects ... I should be available the afternoon of Thursday, February 20 ... and the morning of Friday, February 21. Contact me (kevinh@minethatdata.com) for details.
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Scott Galloway / Code Commerce Presentation
You've probably already viewed this, but if you haven't, view it and think about it ( click here if you are viewing this via email)...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
